What companies in Taiwan can learn from Sarah Palin’s trademark blunder It may be the 2020 presidential election in the US now, but back in 2008 when Obama was elected, John McCain had as a running mate Sarah Palin. She’s now worth millions, but one trademark error...
Trademark Blog
Case Study: Establishment Labs
Establishment Labs Holdings Inc. is a global, NASDAQ-listed, high-tech medical device and aesthetics company that designs, develops, manufactures and markets an innovative product portfolio consisting of advanced silicone-filled breast and body shaping implants. In a...
Case Study: Eddy’s Cantina
Eddy’s Cantina started as a small burrito stand in Tamsui called Eddy Burrito in 2007. Business was fairly steady, and Eddy and his wife Jo decided that with a restaurant they could serve more customers. Later, they decided to move from the night market into a small...
Case Study: DFON Biomedical Technology
Anyone doing business in Taiwan is liable to quickly run into the technology research and development institution Industrial Technology Research Institute (ITRI). Founded in 1973, ITRI has played a vital role in transforming Taiwan's industries from labor-intensive...
Case Study: Bialetti
Bialetti is an Italian brand founded by Alfonso Bialetti in 1919 and now owned by Bialetti Industries, a 172 million Euro a year company. Bialetti is famous for its legendary Moka Express stovetop espresso maker that revolutionized the way to enjoy espresso forever...
Taiwan Immigrant Investors
Many of MUSA's customers are companies started by foreign residents who need to protect their brands and product names with a trademark registration. Unlike local entrepreneurs one of their bigger headaches are what kind of visa to apply for and if they need a work...
What You Need To Know About The Taiwan Trademark Office
If you’re looking to register a trademark in Taiwan, then you’ll be applying through the country’s trademark office. Here we’ll detail some of the main points you need to know about the Taiwanese government’s trademark office in Taipei. What is the name of Taiwan’s...
5 Good Practices Before Doing A Taiwan Trademark Search
If you’re planning on registering a Taiwan Trademark for a new business or venture, one of the first steps in ensuring you can get the trademark you want is to do a trademark database search. If you’re stuck scratching your head at how you do this, you can check...
6 Reasons Why You Need A Taiwan Trademark
If you’re a company looking to do business in Taiwan and you don’t yet have a trademark for this specific country, then it’s important you look at registering a Taiwan trademark. Here we’ll detail what we consider to be seven of the most important reasons you should...
It’s Katy Perry VS Katy Perry in the next Trademark Battle
Legal action filed against US pop star Katy Perry over her name What happens when your name is your brand, and you share that name with one of the biggest stars on the planet? We are about to find out as two Katy Perrys go head to head. An Australian fashion designer...