Case Study: How many startups have trademarks?

Case Study: How many startups have trademarks?

Meet Taipei became a great market study for us to know more about the state of how trademarks are perceived as part of a startup’s long-term strategy. We managed to get the information of 138 booths, and checked with their company name if they have registered their...
I already registered my business, and then what?

I already registered my business, and then what?

There are many trademark horror stories about companies who suffer expensive litigation because they failed to register their trademarks or didn’t register in the right trademark classifications. Many of us probably figure that registering a business is similar...

Protect it like you mean it: Trademark protection

Trademark protection is something that has beenmissed in building a unique identity for the consumers.  That identity reflects quality and value for the products of that company, but more importantly it channels the trust to the consumer. The last thing that you’d...