China Trademark
A trademark is at the core of your brand, serving as a crucial component of your corporate’s identity and image.
Having a registered trademark it’s essential when expanding into different countries.
With MUSA registering your trademark, protecting the value of your brand.
Establishing trust, loyalty and competitiveness in the new market.
China Trademark
Application Procedure
MUSA Suggestion
Registering your trademark in English alone isn’t enough.
Your Chinese brand name is crucial for market recognition, and other companies can exploit your efforts by registering your trademark in Chinese characters. Filing both brand trademarks in China is essential for the best brand protection, ensuring profitability and a positive image in the Chinese market.
Step 01
China trademark search
Before filing your application, we will conduct a trademark search in the China trademark office database. To help you evaluate the risk of trademark application.
Step 02
Choosing the subclasses from China trademark classification
In China, trademark classes group products and services into specific subclasses under the NICE classification. Companies can register the same trademark in different subclasses if they aren’t considered similar. Including all relevant business scopes in the application, covering each subclass, is crucial for optimal protection in one filing.
Step 03
Submittion
Our team of trademark experts will manage all necessary documentation on your behalf and submit the application.
Step 04
Procedure Monitoring
After submission, we will keep you updated on the current status of your case.
Step 05
Obtain Protection
From January 1, 2022, CNIPA no longer issues paper trademark certificates. Instead, electronic certificates are issued exclusively.
Step 06
Monitoring fro Renewal
Forgetting to file for renewal can result in the expiration of your trademark rights. We will update the trademark information in our system and send reminders when it is time for renewal.
Chinese Trademark System
Basic Information
- Competent authority: China trademark search System
- National Intellectual Property Administration: CNIPA
- Examination period:5 – 8 months
- Duration of trademark right: 10 years
Renewal: 1 year before expiry date
Timeline
- Form Examination: 1 month
- Substantive Examination: 3 – 5 months
- Publication: 3 months
- Grant of Protection: 1 month
Legal Requirements
- Applicant information: Name of the Applicant, address, nationality.
- Signed and sealed POA (no need for legalization)
- Drawing of the trademark
- Identify and classify your goods or services.
- Scanned copy of the company’s certificate of incorporation; copy of passport for individual applicant.
Client’s feedback
“ MUSA trademark helped us to maximize the effect of our trademark with their professional and integrity service.”
Chloe Lin, Product Manager, VANA LIVING INC
" Thorough and satisfactory in service. Penetrating insight. Reasonable price."
Asia Marketing Manager of BIO PLANÈTE
" MUSA was very objective and provided us with suggestions on how and where to register our trademark which will fit our business plan. Knowing that they will do their best to help us solve related problems, we handed over our trademarks to MUSA and the applications went well and successfully obtained trademark registration."
General Manager of DFON Biomedical Technology
“ The Amazon Taiwan Business Development Manager introduced us to MUSA Trademark. MUSA understood our needs clearly and assisted Guruming Tech in applying for a trademark in the US. We are very pleased with MUSA Trademark's services and successfully obtained our trademark registration.”
Shipping/Business Assistant, Guruming Tech Co., Ltd,
“ MUSA has helped us apply for several trademarks. Despite some tough reviews from the trademark office we appreciate MUSA’s dedication and hard work.”
Adam Hatch / CEO, Englist
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4 reasons why you need a China Trademark
First to file
Whoever files for a trademark first becomes its owner in China and you as the original brand owner overseas will lose the legal right to use the name in the China market.
Trademark squatter and trademark infringement
Trademark squatting in China is a widespread and critical issue. The trademark squatter could be a third party or even your local partner. Once your trademark has been squatted, the cost of retrieval, whether through lawsuit or purchase, is unpredictable.
Proof of legal ownership
In China, it’s a common requirement to present a trademark certificate when signing a distributor contract, and the same applies to most e-commerce platforms.
Legal Protection
Registering a trademark in China provides legal protection for your brand and products. This means that if other companies or individuals attempt to use a similar mark to confuse consumers, you can take legal action to protect your rights.
FAQ
Why should I contemplate registering a trademark in China?
Trademark protection is territorial, if you have a business in China or intend to enter the China market, it’s essential to register your trademark in China. This registration is crucial for preventing infringement and safeguarding your brand in the China market.
Are there any factors that could impede my China trademark registration?
CNIPA may reject applications in cases where there is an existing prior registration, if the trademark is deemed descriptive or misleading, or if it conflicts with public policy.
Is there a grace period if my China trademark expires?
Yes, there is a grace period of six months provided.
What is the maximum number of items I can include in one class for my China trademark application?
You can include up to 10 items in one class for a China trademark application without incurring additional fees.
Do China trademark registrations hold validity in Hong Kong or Macau?
No, To protect your trademark in Hong Kong and Macau, you need to file for a trademark separately, China trademark registrations do not offer protection in the special administrative regions.