Trademark Blog & Info
We live, eat and breathe all things trademark. We also love interacting with all our customers who create all the wonderful things that needs to be protected.
What’s happening at the world of trademarks?
The World Intellectual Property Organization has just released their annual report on intellectual property. Let us see what is happening on the state of global trademark applications. As of September 2018, five offices account for 60% of the world trademark filing...
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Managing your trademark: Follow a branding plan!
For most trademark holders, when they are using their trademark, they may not stick to the original design forever; they may change the form or adding some note so the trademark can fit the current business plan better. Are there any risks hidden in this?...
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Why branding begins with trademark protection
Having a strong brand goes a long way in determining consumer behavior towards any purchase. But building a strong and recognizable brand takes time, money and effort. BEFORE you spend all that effort building your brand you should trademark your company and product names so no one else can interfere with your brand.
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Developing your global trademark strategy
We all know that developing a global strategy saves money in the long run, and if coupled with brand strategy, you can build strong brands. However, trademark rights are recognized on a by country basis. Business owners are required to register on a per country basis...
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Case Study: How many startups have trademarks?
Meet Taipei became a great market study for us to know more about the state of how trademarks are perceived as part of a startup’s long-term strategy. We managed to get the information of 138 booths, and checked with their company name if they have registered their...
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Differences between China and Taiwan trademark laws
In the recent survey we conducted among startups and small businesses, the next trademark registration destination is China. Here are some trademark law differences between Taiwan and China: First to file basis First to file basis When a trademark is registered, it is...
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