Why Adidas Loses a Trademark Case: Registering Taiwan Trademark Now!

Apr 26, 2023 | Trademark Blog, Trademark Knowledge

Adidas, a well-known sportswear brand, recently suffered a loss in a trademark court case in Taiwan due to the use of its famous three-stripe trademark on face masks showing the Importance of registering a Taiwan trademark (News)

A local seller was offering face masks with Adidas’ three stripes and Hermes’ trademark, which resulted in a legal battle.

The court in Taiwan ruled that Adidas had only registered for “face shield for sports,” which refers to the protective gear worn to avoid facial injuries when engaging in sports, a product significantly different from face masks. As a result, Adidas could not prevent others from using their trademark since they had not registered on face masks.

This case serves as a crucial reminder of the significance of registering your trademark for brand protection in the Taiwan.

Trademark registration is a crucial step for any business looking to safeguard its brand identity and intellectual property. It offers legal protection against others who may attempt to use a similar name, logo, or design and allows businesses to establish a unique identity in the market.

However, merely registering a trademark is not enough; it is essential to keep your registration up-to-date with the latest market trends and new product offerings like due to the pandemic where face masks have become an essential commodity

To ensure maximum brand protection, companies must regularly update their trademark registrations to ensure that they cover all new product and market trends. In the case of Adidas, their failure to register their trademark on face masks led to a loss in the court case.

Updating a trademark registration involves closely monitoring the market for new products and variations of existing trademarks. Businesses must identify any new products that fall within their brand’s scope and register them promptly to ensure they are adequately protected.

In conclusion, the recent court case involving Adidas in Taiwan emphasizes the importance of registering your trademark for brand protection in the Taiwan and keeping your registration up-to-date with the latest market trends.

By regularly reviewing and updating your trademark registration, you can safeguard your brand reputation, prevent infringement by others, and maintain a competitive edge in the market.

Don’t know how to start? Contact us now to ensure your brand is fully protected with Taiwan trademark registration and maintenance.

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