Why branding begins with trademark protection

Why branding begins with trademark protection

Having a strong brand goes a long way in determining consumer behavior. The amount of sales you will make depends on how strong and trustworthy your brand is. But building a strong and recognizable brand takes time, money and effort. Before you spend all that effort...
Developing your global trademark strategy

Developing your global trademark strategy

We all know that developing a global strategy saves money in the long run, and if coupled with brand strategy, you can build strong brands. However, trademark rights are recognized on a by country basis. Business owners are required to register on a per country basis...
Differences between China and Taiwan trademark laws

Differences between China and Taiwan trademark laws

In the recent survey we conducted among startups and small businesses, the next trademark registration destination is China. Here are some trademark law differences between Taiwan and China: First to file basis First to file basis When a trademark is registered, it is...