Use your imagination: Suggestive trademarks

Jun 21, 2018 | Trademark Blog, Trademark Knowledge

A suggestive trademark is usually a suggestion of the quality or nature of the products or service, but doesn’t straightforwardly describe itself because it requires the consumer to use his or her imagination, or perception to understand what the product is.

Some well-known examples are:

Suggestive trademark Airbus
Suggestive trademark Netflix
Suggestive trademark Microsoft
Suggestive trademark Jaguar
Suggestive trademark Citibank
Suggestive trademark KitchenAid
Suggestive trademark RainDance
Suggestive trademark 7-Eleven

Suggestive trademarks are the most commonly used kind of trademark. The reason for this there is clear differentiating advantage in branding, i,e, it stands out and when done well tend to be “sticky”. Since suggestive trademark encourages imagination and perception, it can be a very strong marketing tool. The utmost advantage of this kind of  trademark is that it offers more trademark protection, as it is very distinctive. Business owners then should consider suggestive trademark as one of the options when they are registering their business. 

Do you want to talk to us about trademarks? Ask some questions?